Hotel, Motel, Pub & Leisure Property for Sale in Beechworth, VIC

FREEHOLD MOTEL - Art Deco style motel with strong tourism appeal in historic Beechworth - Motels in the areas are thriving with some achieving above 85% occupancy - Fully renovated rooms circa 2019 with approx. $1.3M invested - Further upgrades completed by current owner including reception, driveway, laundry, managers unit, carpets, mattresses and dcor - Operated under off-site management since 2020 with onsite manager and casual cleaning staff - Competitive room rates from $142, below Beechworth average daily rate of $249 (May 2026) - Positioned to benefit from underutilised marketing and repositioning opportunities - Diverse guest mix including tourism, corporate, trade and executive travellers - Located in Victorias High Country, approximately 3 hours from Melbourne - Beechworth renowned for gold rush history, breweries, bakery, scenic attractions and strong tourism demand - Regional Victorian motels and hotels averaged approximately 70% occupancy during 202425 - Detailed financial information available upon request, subject to confidentiality. - Huge upside and a must to consider. Contact Michael Philpott from Tourism Brokers for further information or to arrange an inspection. Property ID: 2908MF (quote when enquiring) Property Code: 5464

John & Jane's Beechworth is an exceptional freehold going concern opportunity, offering a proven luxury accommodation business in the heart of Beechworth, one of Victoria's most tightly held and highly regarded regional tourism destinations. Purpose-built as a boutique short-stay retreat, the property comprises two architect-designed, modern barn-style residences, thoughtfully inspired by the region's historic tobacco drying sheds. Each residence has been meticulously designed to deliver an elevated guest experience while maintaining strong operational flexibility, allowing the homes to be booked individually or together for larger group stays. Both residences feature three generous bedrooms, two luxury bathrooms with Japanese soaking tubs, expansive open-plan living areas with feature fireplaces Fireplace plus split system in lounge, designer kitchens with quality appliances, and private outdoor terraces. Sustainability and efficiency have been carefully considered through hydronic heating and cooling, heat pump technology, double glazing, and future solar provisions, ensuring year-round comfort and long-term operational appeal. The business benefits from strong year-round demand, minimal seasonality, an established direct-booking website, active social media platforms, and a highly recognisable brand with an excellent reputation. With consistent five-star reviews, Airbnb Superhost status and strong repeat visitation, John & Jane's Beechworth delivers immediate income alongside long-term growth potential. Offered as a complete turnkey acquisition, this premium accommodation asset will appeal to lifestyle buyers, professional operators and investors seeking a high-quality regional tourism business underpinned by design excellence, proven performance and Beechworth's enduring visitor appeal.